I’ve developed and executed content strategies for small businesses, built websites that reflect brand identity, and led both sides of influencer marketing campaigns — as a strategist and a creator.

Most of what I know, I’ve learned through hands-on experience: managing paid social campaigns through Meta Ads, as well as creating content that connects with audiences and drives results.

This is a space to share what I’ve learned, offer practical insights, and explore the ever-evolving world of digital marketing. Whether you’re building a personal brand, working in content, or just looking for a fresh perspective — I’m glad you’re here.