As social media emerged and evolved, it naturally became an outlet for my creativity. I enjoyed experimenting across platforms and sharing content that reflected who I was. Still, I never considered it a viable career path—until I started posting with intention.

What started as self-expression began opening doors to real connections, collaborations, and opportunities. As I showed up more authentically, I found myself not only building an online presence, but doing so with clear intention. That intention has become the foundation of my creative philosophy—whether I'm posting, creating, or collaborating, it needs to feel purposeful and aligned. Without that, it’s not fulfilling. I’ve seen how easy it can be to fall into the side of social media that fuels comparison and self-sabotage, and I’m committed to creating from a place that resists that narrative.

However, it took me a while to gain the courage to create with this mentality. In my early 20’s, I pursued more conventional roles, spending six years at CIBC, where I gained invaluable experience in communication, client service, and business operations. I also worked various part-time jobs over the years, each one sharpening my ability to adapt, connect, and collaborate with people from all walks of life.

Truly, my creative journey began at the age of nine, when I asked for a digital camera. By thirteen, I had saved enough to buy my first MacBook, driven purely by a desire to edit videos. What started as a hobby quickly became a passion—I spent countless hours creating content for friends, family, and myself. It wasn’t about an audience; it was about the joy of storytelling and bringing ideas to life. Eventually in my adult life, I felt the pull to align my work with my passions. I left CIBC to study psychology and, during that time, returned to social media with new purpose—not just as a creative outlet, but as a tool for growth, connection, and reimagining what a fulfilling career could be.

This shift pushed me to take the idea of a creative career seriously. More importantly, it became a personal reminder: don’t shrink yourself to fit into a path that was never meant for you. The things that lit me up as a kid—creativity, storytelling, connection—had always been part of my purpose. I just needed to give myself permission to pursue them fully.